Every business transaction is based, first and foremost, on interaction between individuals. Transaction success depends on the human factors involved in it, on understanding how they think and predicting their behavior patterns in the relevant business arena.

Extensive financial information is compiled and analyzed in business and when contemplating transactions. However, hardly any in-depth and practical research is conducted about the human aspect of the parties involved. Such analysis relates to behavior patterns, a personality “signature”, dominant needs and an “arena” analysis – defining the circumstances and context that crucially impact the evaluated behavior patterns.

99% is a groundbreaking service that exclusively and globally offers its clients in-depth psychological analyses of the human factor, providing them with strategic and tactical advice on interacting with it, with no need for meeting the subjects and using OSINT only.

The service deals with the human dimension of risk management, improving decision making processes and reducing the uncertainty embedded in them. Our offering includes consulting services and practical tools providing an accurate profile of the human factor, enabling users to impact and predict measures taken within the relevant business interactions.