You don't have
to meet a person
to know him
in 99% accuracy

About the Company

What do you really know about the people you are negotiating with? Are you sure that you have correctly identified their motives? Wishes? Objectives? Wouldn’t you want to make sure that you are at least one step ahead of them, before it’s too late?

Every business transaction is based, first and foremost, on interaction between individuals. Transaction success depends on the human factors involved in it, on understanding how they think and predicting their behavior patterns in the relevant business arena.

Extensive financial information is compiled and analyzed in business and when contemplating transactions. However, hardly any in-depth and practical research is conducted about the human aspect of the parties involved. Such analysis relates to behavior patterns, a personality “signature”, dominant needs and an “arena” analysis – defining the circumstances and context that crucially impact the evaluated behavior patterns.

99% is a groundbreaking service that exclusively and globally offers its clients in-depth psychological analyses of the human factor, providing them with strategic and tactical advice on interacting with it, with no need for meeting the subjects and using OSINT only.

The service deals with the human dimension of risk management, improving decision making processes and reducing the uncertainty embedded in them. Our offering includes consulting services and practical tools providing an accurate profile of the human factor, enabling users to impact and predict measures taken within the relevant business interactions.

 

Management Board

Nurit Berman
99% Founding Partner

Decades of experience in consulting, accompanying and building management teams, a recognized and respected figure in the Israeli business world, named among the most influential female businesspeople in the economy, a pioneer in importing and developing advanced services, processes and solutions that help build management bodies and boards that lead organizations to long-term success.

Ika Abarbanel
99% Founding Partner

45 years of HR experience, including senior management positions involving integration and merger processes, HR systems management in large companies and complex change processes. Former IDF Head of the Planning Division and HR Director (Brigadier General)

Dar Peleg
99% Founding Partner

10 years as a senior social and investigative psychologist. Expert witness in behavioral characterization and personal profiling in the Israel Police Investigative Psychology Division. Former profiling instructor. Psychology PhD candidate.

Our Team of Experts

Dr. Michal Morag

Clinical psychologist, ~20 years of experience in the security forces and private sector. Advises government ministries and security organizations in Israel and worldwide. Program chair and senior lecturer on Criminal Profiling at the Ariel University Unit of External Studies. Lecturer and researcher at the Ruppin Academic Center and Interdisciplinary Center Herzliya.

Shai Litinski

Internet research and information gathering expert. Alumni of the IDF Intelligence Corps Unit 8200 Webint array, training coordinator and online security officer. Over the past decade, he has been consulting various security organizations and working with a variety of clients in the private and commercial sector. Holds a BA in Psychology.

Tamar Brandwein

Social organizational advisor-psychologist with over 30 years of experience in the security organizations and private sector. Extensive experience with employee and manager evaluation and placement upon recruitment and at pivotal occupational junctions. Worked in research, including information gathering and mining.